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THE MANLY MOVEMENT
Many men care deeply about the people in their lives, but lack the tools or spaces to act on that care. The Manly Movement gives them that space.
WHAT IS THE MANLY MOVEMENT?
The Manly Movement is the community activation arm of This is Manly. It is a community-led model designed to activate everyday men as positive role models in their own circles and communities. It connects good men who want to do more than talk - those ready to take small, practical actions that make a difference. Through a backbone-supported and locally driven network, the initiative provides a space for men to explore, practise and demonstrate healthy, respectful forms of masculinity - transforming good intentions into tangible community impact.
THE MOVEMENT EXISTS TO:
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Equip men to use their influence with confidence, empathy and purpose - building practical skills and self-awareness to positively impact the people around them.
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Offer a welcoming space to belong - where men can share experiences, test ideas, and grow capability without judgement or pressure.
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Amplify authentic role models - countering the loudest, most toxic voices with grounded, everyday examples of leadership and care.
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Create a ripple effect across generations - empowering men to show up better for sons, teammates, nephews, colleagues and friends.
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Activate communities through action - turning good intentions into practical opportunities for prevention, wellbeing, and cultural change.
TOOLS AND RESOURCES
The Manly Movement is supported by a library of free, practical resources designed for real world use. These include:
BROCHURE
A simple, visual introduction to the Manly Movement that explains the vision and how people can get involved.
ACTION GUIDE
A practical, step-by-step guide filled with inspiration to help everyday men take positive action in their communities.
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